Wikinomics

Wikinomics is a new concept of business which was recently proposed by Don Tapscott and Anthony D. Williams. It shows how business in recent 21st centuries can be success by using mass collaboration concept. The difference is that instead of company works itself, mass collaboration relies on free individual agents to come together and cooperate to improve a given operation or to solve the problem from that company. Then someone who can give the best solution will accept a valuable reward. Procter & Gamble is one of the company that uses Wikinomics concept to solve their problem, especially in research and development of their products. Moreover, Goldcorp, a gold mining company in Canada, finally could find the proper location of new gold mine by using this concept. It is like the concept of Wikipedia, one of the encyclopedia in the world, which become so great and famous because it is fulfilled by mass collaboration.